Amerock Blog

House Tipster interviews Amerock’s Tracey Amadio about Brand Revival and Amerock’s History of Design

Posted by Amerock on Feb 7, 2017 2:38:00 PM
Amerock's Tracey Amadio is interviewed by Dan from House Tipster about Amerock's legacy of design.

Amerock has been around since 1929, and from day one, hardware design has been the top priority. House Tipster recently interviewed Amerock’s VP of Marketing, Tracey Amadio, about the ongoing brand revival and Amerock’s long history of design. Amerock was the first company to release hardware in collections, which pair knobs, pulls and even hinges. Collections allow homeowners to coordinate their cabinet hardware with the rest of their home in a more cohesive way.

Unlike many other cabinet hardware companies, Amerock employs an in-house design team that creates unique and on-trend hardware designs. Trend development is integral to Amerock’s design process. By keeping an eye on fashion and home décor trends, Amerock is able to forecast hardware trends. Even though Amerock is an established brand, their emphasis on fashion and design ensures that Amerock is ahead of the curve.

Amerock’s wide range of collections and finishes is great for homeowners who want to personalize their home. Swapping out cabinet hardware makes an impactful change to the home and is an easy DIY project to tackle. In fact, Tracey mentions in the interview that changing her cabinet hardware influenced her to add more décor to her home that complemented her new hardware.


About Amerock

Amerock’s award-winning decorative and functional hardware solutions have built the company’s reputation for chic design accessories that inspire homeowners to express their personal style. Available in a variety of finishes and styles, Amerock offers high quality designs at affordable prices. Founded in 1929, Amerock is headquartered in Mooresville, NC.

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